How To Buy A Domain That's Already Taken (Without Overpaying)

Understand pricing, negotiation, and strategy before you make your first move.

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Presented by Hobi Michalec, Co-Founder of Lumis

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The Domain You Want Is Taken, Now What?

You found the name. It fits your brand. It feels right. It’s the one you want to build around.

But it’s already owned.

And now you’re trying to figure out:

1. Do I reach out?

2. What do I offer?

3. Am I about to overpay… or lose it entirely?

Most founders guess their way through this — and that’s where things get expensive.

In this on-demand webinar, we break down how domain acquisition actually works, from pricing and negotiation to strategy and timing, so you can make the right move before leverage is lost.

Sign up now for instant access!

📅 Available On-Demand | Watch Anytime

What You Will Learn in This Webinar

✅ Why the first move most founders make quietly increases domain prices

✅ The 3 ways to acquire a taken domain, and when each one makes sense

✅ How to approach a domain owner without losing leverage

✅ How timing, identity, and information impact negotiations

✅ What premium domains are actually worth (and what drives pricing)

✅ What happens behind the scenes in high-stakes domain deals

Who Is This Masterclass For?

If you’re building something real, this matters more than you think.

The domain you choose impacts:

- Your brand perception

- Your credibility

- Your long-term positioning

And the way you acquire it can mean the difference between a clean deal… or an expensive mistake.

This is for:

• Founders launching or rebranding

• Startups preparing for growth or funding

• Operators who understand brand matters

• Anyone trying to buy a domain that’s already taken

This isn’t theory or surface-level advice.

We’re breaking down how these conversations actually happen, including the psychology, strategy, and decisions that shape outcomes.

You’ll walk away with a clear understanding of how to approach your situation before you make a move you can’t undo.

Claim Your Free Access to

How to Buy a Domain That’s Already Taken

This masterclass is led by Hobi Michalec, Co-Founder of Lumis, where he works directly with founders, startups, and companies to acquire premium domain names through strategic, discreet negotiation.

This isn’t a transactional process.

It’s often personal.

It’s often high-stakes.

And it’s usually happening under real pressure, launches, rebrands, and investor timelines.

Hobi spends his time helping founders navigate these exact situations, often before a single email is sent, so they can protect, leverage, avoid costly mistakes, and secure the right domain the right way.

Inside this masterclass, you’ll get a behind-the-scenes look at how domain acquisition actually works, so you can make confident decisions before momentum (or money) is lost.

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Hobi Michalec is the Co-Founder of Lumis, a domain acquisition firm that helps founders and companies secure premium domain names through thoughtful, strategic negotiation. He works directly with startups, operators, and investor-backed teams, navigating high-stakes domain decisions, where timing, positioning, and approach matter just as much as price. His work is rooted in discretion, relationships, and understanding the human side of negotiation, helping clients move with clarity in moments that often feel uncertain.